SaaS & B2B Marketing | Growth | Analytics

Marketing Growth Meets Data-Driven Strategy.

Marketing Associate specializing in SaaS & B2B marketing, organic growth, SEO, LinkedIn marketing, analytics, CRM, and project coordination.

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Based in Indore, Madhya Pradesh
Alisha Soni

Organic Growth

+10% User base

Engagement Rate

Multi-Channel

Data Accuracy

+30% Improv.

About Me

Marketing + Growth + Analytics + Execution

Marketing, Growth & AI — Learning What’s Next

"I’m a marketing professional working across SEO, organic growth, LinkedIn, email marketing, content, and analytics—with a growing focus on how AI can make marketing smarter, faster, and more impactful.
I build. I experiment. I learn. I improve."

Growth Marketing

Building organic visibility and identifying growth opportunities across channels.

Data & Analytics

Using data, performance tracking, and reporting to support strategic marketing decisions.

SaaS Marketing

Understanding B2B/SaaS products, customer journeys, and specific marketing execution.

Project Coordination

Coordinating initiatives, stakeholders, workflows, and ensuring structured execution.

Career Path

Professional Experience

Dec 2025 – Aug 2026

Founder’s Office Associate

OneHash Technologies • Indore, MP

Orchestrated zero-budget growth and comprehensive SaaS marketing initiatives directly with leadership.

SEO & On-Page SEO Organic Growth LinkedIn Marketing Email Marketing Content Marketing Creative Design Short-Form Video Backlink Building Market Analysis Google Analytics Search Console B2B/SaaS
View My Creative Work
Apr 2025 – Sep 2025

Assistant Program Manager

IMAST Operations • Indore, MP

Dana Anand Mechanic Loyalty Program

Handled CRM operations, QR-based reward workflows, customer journey coordination, and performance dashboards.

Accuracy

+30% Improv.

Engagement

+22% Growth

Jun 2024 – Jul 2024

Sales & Marketing Intern

Britannia Industries Ltd. • Katni, MP

Supported sales, distribution operations, market research, and brand visibility initiatives across regional markets.

Expertise

Technical & Professional Skills

Marketing & Growth

SEO & On-Page SEO Keyword Research Organic Growth Strategy LinkedIn Marketing Content Strategy Email Marketing

Analytics

Google Analytics Search Console Google Trends Power BI Tableau Excel

CRM & Coordination

CRM Operations Customer.io Jira Project Coordination Stakeholder Mgmt

Creative & Tools

Framer Canva

Supporting AI Tools

ChatGPT Gemini Claude AI Perplexity

SEO / Content Marketing

SEO & Landing Page Work

Creating search-focused landing pages that connect SaaS products with specific industries, audiences, and search intent.

Selected SEO landing pages created for Cal ID, covering multiple industries and audience segments.

Search Intent
Industry Content
On-Page SEO
User Experience
Conversion Path
Featured SEO Work Retail / Appointment Scheduling

Retail Appointment Scheduling

Industry-focused landing page targeting retail businesses looking for appointment scheduling, staff assignment, reminders, and customer booking workflows.

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SEO Landing Page

Customer Success Scheduling

SEO landing page focused on customer-success teams and their scheduling, coordination, and meeting-management needs.

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SEO Landing Page

Enterprise Appointment Scheduling

Enterprise-focused landing page targeting organizations that need team scheduling, routing, availability management, automation, and branded booking experiences.

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SEO Landing Page

Executive Scheduling

Search-focused landing page built around executive scheduling, meeting coordination, calendar management, and productivity.

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SEO Landing Page

Virtual Assistant Scheduling

Industry-focused SEO page targeting virtual assistants across executive, administrative, customer-support, and project-management workflows.

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SEO Landing Page

White-Label Scheduling

SEO landing page targeting businesses looking for branded, customizable scheduling and white-label booking capabilities.

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SEO Landing Page

Chiropractic Scheduling

Industry-specific SEO landing page targeting chiropractors and clinics with online booking, availability management, reminders, and appointment workflows.

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Creative Work

Turning Product Stories Into Visual Experiences.

A selection of creative assets and short-form content I've designed for product marketing, brand communication, social media, and growth initiatives.

My creative work sits within a broader product marketing workflow—from understanding the product and audience to developing content, communicating the value proposition, and supporting organic growth.

CallD Campaign Creative highlighting digital marketing agencies
Featured Work

Digital Marketing Agencies

CalID

A core product marketing visual designed to communicate complex SaaS features (white-labeling, automation, scheduling) simply to a B2B agency audience.

Role

Concept + Design

Video Content

Short-Form Video Showcase

Contributed to short-form video creation through content ideation, scripting, and on-camera presentation, collaborating with the team on editing and final production.

Market & Growth Story
NVIDIA: From Gaming to AI Giant

Unveiling how NVIDIA GPUs transformed artificial intelligence development.

Financial Insights
Intraday Trading Strategies

Studying market behavior, trend analysis, and breakout methodologies.

Masterclass Case Study
Zomato: Loss to IPO Giant

Analyzing the long-term growth potential and network effect behind Zomato.

Featured Work

Case Studies

Project 01

Organic Growth & LinkedIn Strategy

OneHash Technologies

Approach

Executed zero-budget marketing initiatives focusing on foundational SEO, organic content distribution, and targeted prospect engagement via LinkedIn to build top-of-funnel awareness.

Measurable Outcomes

10%

Organic User Growth

1.2k+

Targeted Engagements

100+

Listings Achieved

Organic Traffic
+10.4%

CRM Data Sync

Automated Workflow

Reward Issued
Project 02

Mechanic Loyalty Program

IMAST Operations (Dana Anand)

Challenge & Approach

Managed end-to-end CRM operations for a loyalty program. Coordinated QR-based reward workflows and mapped customer journeys to ensure seamless data flow and engagement.

Measurable Outcomes

30%

Improv. in Reporting Accuracy

22%

Increase in Engagement

Impact in Numbers

These figures represent outcomes and contributions across various professional initiatives, campaigns, and coordinated projects.

0%
Organic User Growth
0+
Targeted LinkedIn Engagements
0+
Listings / Backlinks
0%
Engagement Improvement
0%
Reporting Accuracy Improvement

How I Can Contribute

Services & Capabilities

Primary Focus

SaaS Marketing & Project Coordination

Supporting SaaS teams in planning, coordinating, and executing marketing initiatives through structured project management, cross-functional collaboration, and growth-focused marketing execution.

SEO & Organic Growth
  • SEO strategy & On-page SEO
  • Keyword research
  • Organic growth initiatives
  • Performance monitoring
LinkedIn Marketing
  • LinkedIn marketing strategy
  • Content creation
  • Prospect engagement
  • Organic brand awareness
Content & Email Marketing
  • Content strategy
  • Product marketing content
  • Email marketing campaigns
  • Short-form content
Marketing Analytics & CRM
  • Google Analytics & Search Console
  • Power BI, Tableau & Excel reporting
  • CRM operations & workflows
  • Customer journey coordination

Multidisciplinary Education

MBA — Marketing & Data Analytics

Prestige Institute of Management & Research, Indore

2023 – 2025 • DAVV Affiliated

M.A. — Sociology

Distance Learning

B.Com

Katni Arts and Commerce College

RDVV Affiliated

Certifications

Google Analytics Certification

Google Skillshop • Aug 2024

Innovation, Business Models & Entrepreneurship

NPTEL / IIT Roorkee • Aug–Oct 2024

Let’s Build Smarter
Marketing for SaaS.

Have a SaaS marketing initiative, growth challenge, or project that needs structured execution? Let’s connect and discuss how I can contribute to your team.

Email Me Connect on LinkedIn
alishasoni6261@gmail.com
+91 6261316130
Indore (Current) / Katni (Perm.)